Paradoxes in postmodern consumption

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Postmodernity has brought new consumption trends juxtaposing opposites. This film presents a number of such paradoxes of postmodern consumers, i.e., alone and together, real and virtual, fast and slow, nomadic and sedentary, masculine and feminine, producer and consumer, profane and sacred. We show how a bunch of products and activities have developed around these paradoxes.

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A propos de Alain Decrop

Alain Decrop (alain.decrop@unamur.be) is Full Professor of Marketing at the University of Namur, Belgium. He is Director of the CeRCLe (Center for Research on Consumption and Leisure) and a member of NADI (Namur Digital Institute). He holds master degrees in modern history and economics, and a Ph.D. in business administration. His research interests include consumer behavior, interpretive consumer research (CCT), qualitative methods, and leisure/tourism marketing. He is the author of many books including “La consommation collaborative” (De Boeck, 2017) and “Consumer behavior in tourism and hospitality research” (Emerald, 2017). His other works have appeared in a number of edited books and leading academic journals, including Annals of Tourism Research, International Journal of Advertising, Journal of Business Research, Journal of the Academy of Marketing Science, Journal of Public Policy Marketing, Psychology and Marketing, Recherches et Applications en Marketing, and Tourism Management. Finally, Alain Decrop has produced five films to document research outputs related to postmodern consumption. Three of these films have been awarded at major conferences and festivals, including ACR’s (Association of Consumer Research) film festival.