A propos de a. Boris Maynadier

Boris Maynadier teaches at ICD International Business School. He studies consumer experience in the world of consumption and analyzes the influence of brands on people's sensitivity. He also deconstructs the structures of storytelling and observes how territories shape marketing issues. In his fieldwork, he is willingly ethnographer, interviewer, participant observer or not. His analyzes are often inspired by semiotics, as well as structuralist and constructivist approaches.